Wild Wonderful WV

West Virginia’s branding and marketing campaign is getting positive reviews. A new report says the current Wild, Wonderful West Virginia campaign has significantly increased the positive image of the state, while also doubling the return on investment. The report indicates the Mountain State is closing the competitive gap on the impact and awareness of the image of West Virginia compared to surrounding states. In addition, total visitor spending has increased from 96-per dollar spent on advertising in 2014 to 193 in 2016.