The Sports Business Daily is reporting that NASCAR is considering a proposal to reduce the noise stock cars make in “a move that could make it easier for fans to talk to each other during races and engage more socially.”
The move, according to the SBD, is yet another attempt to attract younger race fans.
“Quieter cars could be targeted more toward millennials, who place heavy importance on the social experience of attending sporting events,” the SBD’s Adam Stern wrote. “For example, many teams in stick-and-ball sports have developed standing areas where fans can gather and socialize instead of being restricted to a standard seat.”
Has it really come to this?
What’s next, an all-hybrid front-wheel-drive econobox race followed by an all-acoustic Metallica concert? Only green tea and organic vegetables sold at the concession stands?
Should the sport really be positioned as a quiet place people can come and hang out and “engage more socially?”
(for more – click here Fox Sports)